Our Story

At In The Book, we believe in the power of reading. The power that helps educate, instil confidence, and most importantly, create a lasting bond between parent and child.

We came to life in 2018, and our aim was to put magic into the story by writing your child into adventures with their favorite characters from a host of well-known brands. Their name is woven into the story, as well as on the cover and even in the illustrations. This kindles their natural curiosity, helps children to relate to the book, and ultimately grow as a reader and an individual.

At In The Book, we’re a team of illustrators, storytellers, content creators (see here!) and most importantly, readers! We know one story is enough to transform an individual’s outlook on the world, whether it’s a well-loved book from childhood, or a classic work of fiction.


Why choose a personalized book?​

Reading is a habit associated with educational and social success, but it’s also a special bond that can be shared between parent and child. When a child sees their name in the story, they’re immediately interested in what’s going on as they’re involved in the action.

Setting aside some time for “story time” is one of the most important things a parent can do. It creates a special routine and gives children memories that will last forever. And with a personalized book, you can be sure that they’ll be fully engaged in story time!

No such thing as ordinary

A great book is one that never goes out of fashion. We mean it when we say your kids will read our books over and over again because there’s so much to learn from every time they open the book. A personalized story opens up your child to real-world scenarios, helping them handle life in real contexts. From Disney, Thomas the Tank Engine, Ladybird, Peter Rabbit and so many more incredible titles, putting your child in the story sets off their imagination, where they can explore other cultures and even make history interesting.

Neil Gaiman once said “Books make great gifts because they have whole worlds inside of them. And it’s much cheaper to buy somebody a book than it is to buy them the whole world.” Our goal is to instill a natural love of reading in every child. We’re constantly adding to our collection of books because kids constantly grow and so do their interests. Our writers and illustrators aim to create new landscapes to capture your child’s imagination every time, through personalized stories that are anything but ordinary.

personalized mermaid book

Environmentally Friendly

Environmentally Friendly

At In The Book, we’re always looking for ways to improve our environmental impact in any way we can. We’re proud that our books are made from environmentally friendly paper, and our paper suppliers are FSC approved. This is important to us as each day we’re becoming more aware of the effects being environmentally irresponsible can cause.

Merging with Simply Personalized

We are proud to announce that in April 2020 we merged with popular personalized gifts website, Simply Personalized.

Simply Personalized

In The Book on the TV