Our Story

At In The Book, we believe in the power of reading. The power that helps develop, educate, instil confidence, and most importantly, create a lasting bond between parent and child.

We put magic into the story by writing your child into the adventure as it unfolds. Seeing their name woven into the story, the illustrations, and of course, on the cover, kindles their natural curiosity and helps children to relate to the book, and ultimately grow as a reader and an individual.

At In The Book, we’re a team of illustrators, storytellers, content creators (see here!) and most importantly, readers! We know one story is enough to transform an individual’s outlook on the world, whether it’s a well-loved book from childhood, or a classic work of fiction.


Why choose a personalized book?​

You’ll find hundreds of children’s books here because that’s where dreams start. We never forget the books we read as kids. Revisiting them later on in life brings with them a kindled air of nostalgia and reminds us to never stop dreaming. Whether it’s a fairy tale or a pirate adventure, a child’s reading experience in infancy is as important as learning to read itself.

The stories you pick have to be relatable too and all our books teach children about the world around them through easy, accessible stories. Whether the child’s name is featured on the cover or woven into the illustrations, an ordinary book is instantly transformed into a lifelong keepsake by making your child the star. This is where the magic of story time starts. Your child is immediately involved in the story. Their imagination sparks when they spot their name on the first page, captivated all the way to the end. The book is another world they can visit time and time again.

No such thing as ordinary

A great book is one that never goes out of fashion. We mean it when we say your kids will read our books over and over again because there’s so much to learn from every time they open the book. A personalized story opens up your child to real-world scenarios, helping them handle life in real contexts. From Disney, Thomas the Tank Engine, Ladybird, Peter Rabbit and so many more incredible titles, putting your child in the story sets off their imagination, where they can explore other cultures and even make history interesting.

Neil Gaiman once said “Books make great gifts because they have whole worlds inside of them. And it’s much cheaper to buy somebody a book than it is to buy them the whole world.” Our goal is to instill a natural love of reading in every child. We’re constantly adding to our collection of books because kids constantly grow and so do their interests. Our writers and illustrators aim to create new landscapes to capture your child’s imagination every time, through personalized stories that are anything but ordinary.

personalized mermaid book

Environmentally Friendly

Environmentally Friendly

At In The Book, we’re always looking for ways to improve our environmental impact in any way we can. We’re proud that our books are made from environmentally friendly paper, and our paper suppliers are FSC approved. This is important to us as each day we’re becoming more aware of the effects being environmentally irresponsible can cause.

Merging with Simply Personalized

We are proud to announce that in April 2020 we merged with popular personalized gifts website, Simply Personalized.

Simply Personalized