Our Story

At In The Book, we believe in the power of reading. The power that helps educate, instil confidence, and most importantly, create a lasting bond between parent and child.

We came to life in 2018, and our aim was to put magic into the story by writing your child into adventures with their favourite characters from a host of well-known brands. Their name is woven into the story, as well as on the cover and even in the illustrations. This kindles their natural curiosity, helps children to relate to the book, and ultimately grow as a reader and an individual.

At In The Book, we’re a team of illustrators, storytellers, content creators (see here!) and most importantly, readers! We know one story is enough to transform an individual’s outlook on the world, whether it’s a well-loved book from childhood, or a classic work of fiction.

Personalised Books

Why choose a personalised book?

Reading is a habit associated with educational and social success, but it’s also a special bond that can be shared between parent and child. When a child sees their name in the story, they’re immediately interested in what’s going on as they’re involved in the action.

Setting aside some time for “story time” is one of the most important things a parent can do. It creates a special routine and gives children memories that will last forever. And with a personalised book, you can be sure that they’ll be fully engaged in story time!

In The Community

Read about some of our recent adventures, helping parents and underprivileged children discover the magic of story time.


Find Out More

Rennie Grove Hospice Book Donation

Environmentally Friendly

Environmentally Friendly

At In The Book, we’re always looking for ways to improve our environmental impact in any way we can. We’re proud that our books are made from environmentally friendly paper, and our paper suppliers are FSC approved. This is important to us as each day we’re becoming more aware of the effects being environmentally irresponsible can cause.

Merging with IJustLoveIt

We are proud to announce that in May 2020 we merged with popular personalised gifts website, I Just Love It.


In The Book on the TV

In The Book on the Radio

Content Manager Tom talked with the BBC about the positive effects reading can have for young children.